Rethink Ireland Impact Report

2021 Selection

Designed by Susan Carberry at Red Dog

Illustration: Olivia Golden

Categories: Printed Publication / Print

Industry: Charitable

Tags: Illustration

Rethink Ireland was set up in 2015 to support the most innovative non-profit organisations working in communities across the country. They provide cash grants and business support to social innovations that can make a real difference.

The objective of their five-year impact report was to communicate their manifesto for the future, while also demonstrating their success and impact.

The target audience included a mix of corporate investors, government bodies and innovators.

The brief was to create a vibrant impact report which would stand out amongst a sea of corporate reports, while capturing the passion and success of the innovators they support. The design combines elegant typography, illustrated portraits and hand-rendered lettering to capture the balance between expertise and passion. The cover poses a question which is answered by the results inside.

The front section of the report is narrower than the back section, which contains the awardee stories – allowing readers to navigate straight to the stories or examine the detail and strategy first.

Illustration was chosen rather than traditional portrait photography to accompany the awardee case studies, in part due to COVID-19 limitations, but also to reflect Rethink Ireland’s innovative ethos and ability to approach things differently.

We collaborated with Irish illustrator Olivia Golden to create the portraits. Rendered in loose pen and ink with added texture and vibrant colour, the illustrations sit alongside a Q&A with each awardee.

Throughout the report, there are illustrated elements that highlight statistics and keywords, reflecting the human hand behind every piece of information.

The colour palette is vibrant and bold, reflecting the impact and energy behind this ‘manifesto’.