Rockfinch

Brand ID work for Rockfinch, a reputation management company in London working with mainly tech and social media clients. The ID was created around the combination of clever copy and spin and that we should never see the work that Rockfinch does. We created a discreet logo mark that represented a tight lipped 'finch' in the shape of an 'R' which represents the main brand device for the ID. It was backed up with another nest device, a simple palette, and a propensity to use words instead of images. Any and all imagery was discreet crops of inconspicuous London based spaces.