A new visual ID and packaging for Salt of Kinsale. Salt of Kinsale is a hand harvested finishing sea salt. It is handmade in Kinsale using only the most pristine, purest sea water gathered off the Old Head of Kinsale. We designed a simple design system that matched the essence of the product and celebratedthe sea, the Old Head and purest white Kinsale sea salt. We did the full ID, a site and a suite of pack work including handmade ceramic pots.