Salt & Vinegar

2021 Selection

Designed by Robin Fuller and Seán O'Beacháin at So Studio

Photography: Leo Byrne

Signwriting: Mack Signs

Categories: Print / Identity / Packaging / Moving Image / Signage

Industry: Commercial

Salt & Vinegar is a new twist on traditional fish and chips. Sourcing the finest seafood and locally produced ingredients, they deliver the freshest, most delicious fish and chips in Ireland. We created a brand using familiar, fun elements – salt and vinegar-themed icons and patterns, a “fishtail” ampersand, and characterful typography – inspired by the visual language of traditional takeaway restaurants.