Samhlú Croí Cruthaitheach


Designed by Chris Fullam, Colin Farmer and Noelle Cooper at Unthink

Director: Tomek Ciezki

Producer: Wesley O’Duinn

DOP: Burschi Wojnar

Commissioning Manager: Mary Ellen Ní Chualáin

Creative Director: Seán Cathal Ó Coileáin

Music: Daithí

Categories: Typeface / Moving Image

Industry: Cultural

Tags: Film / Typography / Storytelling / Creative Ireland / Video

TG4 commissioned a season of 12 abstract short-films to celebrate the creativity that endured throughout Ireland in 2020 and featuring some of Ireland's hidden artists, makers, musicians and writers.

We were first engaged by the producers, Heavy Man Films, to create the titles, text animations and typographic details for the film series. Our typographic choices were informed by the desire to compliment the cinematic aesthetic We wanted to portray the overall impression of timelessness but with a contemporary twist. The delicate tracking of the type responds to the zoom of the camera as it focuses on the artist at the end of each film. Typographic elements punctuate each episode using a glitch device which connects them to the bespoke soundscape.