Santa in the Sky

Every year, EPIC The Irish Emigration Museum offers children a unique Christmas experience. In 2025, this experience was Santa in the Sky, where kids got to meet Santa on his magical plane in the vaults at EPIC and take part in an array of festive activities, like letter-writing and Christmas storytelling, in EPIC’s own Irish pub-turned-post office. The experience needed its own unique visual identity which would be fun and engaging for both children and their adults, and would work across marketing materials, museum way-finding, digital displays and printed materials to bring the experience to life.

To link this identity to EPIC, and the concept of travel and exploration at the heart of the experience, a suite of festive illustrations was created and housed in the familiar shape of a plane window. These illustrations were supported by a diverse typographic system that drew inspiration from vintage Irish airline and postal graphics, along with a title lockup that showcased Santa in the Sky at EPIC as the ultimate Christmas destination.