SAP Pictograms & Illustrations


Designed by Amy McMahon at Clarke

Creative Director: Michael Clarke

Art Director: Joyce Chen

Designer: Mike Davies

Categories: Print

Industry: Corporate

Tags: Illustration / Icons

Pictograms are line art drawings of singular objects or ideas, each activated with an interpretation of SAP’s Motion Band that incorporates their secondary color palette with SAP Gold. Illustrations are used to bring stories to life and show how SAP’s offerings impact the world at large. Based on their pictograms and expanding on the interpretations of the Motion Band, SAP’s illustrations portray the worlds of their customers.