Scoop is a dessert parlour based in Ranelagh. It sells gelato made fresh on the premises using authentic Italian and Irish ingredients, crêpes and artisan coffee. There are many ice cream parlours around so it was essential that we helped Scoop to stand out from the crowd, while clearly communicating the quality of their ingredients and produce.
We designed Scoop’s logotype and the roll-out of the new look on the coffee cups, ice-cream tubs, crêpe packaging, tote bags, loyalty cards, signage and awning, using a limited colour palette of red and blue. We introduced a dynamic system of graphic patterns to give the identity energy and flexibility. We also commissioned Vanessa Power to recreate the design for the mural on the wall outside, helping it to stand out.