Screen Waterford

Screen Waterford is a new focal point for the screen sector in Ireland’s South East, connecting filmmakers, artists, and audiences across disciplines and communities. At the heart of their brand identity lies a simple idea: connection. The organisation links local talent with national and international opportunities, positioning Waterford as an emerging and forward-looking creative hub.

This idea is distilled into a typographic mark built around the colon. Acting as both a symbol of connection and a reference to screen aspect ratios, the colon becomes the conceptual core of the identity. A flexible visual system was developed across print, digital, and environmental applications, allowing Screen Waterford to communicate with professionalism and consistency.