Seek, a Contemporary Urban Arts Festival.
The festival was centred around promoting visual arts in Dundalk, by commissioning established and emerging artists, locally and nationally to help promote the town culturally and artistically, repositioning the area as a vibrant hub for creativity.
Seek 2019 highlighted the important influence art can have in the public domain, its role as a catalyst for change, helping reinvigorate and refresh some of our town centre spaces. In turn the story behind the artwork helps with both telling Dundalk’s story and connecting people to the towns heritage.
With a strong theme of public participation through explanatory conversation and guided tours during the festival, the end goal was to produce works of public art that related to the locality and its residents.
For the brand identity, we chose interpret the festival ethos which was 'Refocusing the perception of Dundalk'.
We created a participatory brand design, where the viewer was challenged to engage, look, find and discover.