Sideline Hero – Logo

2013

Designed by Deirdre Rawle at Red&Grey

Creative Direction: Bob Gray

Categories: Identity

Industry: Commercial

Tags: Sport

Sideline Hero is an innovative new product for hurling and camogie players. It allows them to practice one of the most difficult skills of the game, the sideline cut. Each summer we see hurling heroes such as Joe Canning cut the ball over the bar from the sideline. This image of the ball sailing between the posts was our inspiration for the logo and logotype.