Sinead Keary


Designed by Therese McGuinness, Aine Lenihan and Deirdre Corcoran at Chapter.

Motion design: Aine Lenihan

Categories: Identity

Industry: Commercial

Tags: Fashion / Branding / Identity

Sinead Keary is an established personal shopper with over 10 years’ worth of experience. Having worked with both high-end and high-street lines, Sinead has a passion for making fashion accessible and workable for every individual. She has a resounding belief in the joy and confidence that an effective wardrobe can bring. It was with this ethos that Sinead founded her first premium clothing line in Ireland, beginning with the launch of her 'Essentials Collection'. We were thrilled to help Sinead on this journey and to see this vision come to successful fruition.

After discovery sessions with Sinead, we honed a luxury, understated brand identity that effectively represents Sinead’s clothing. With an elegant logotype and paired back pastel colour palette, the brand exudes chicness. We created a brand in which all of the finer details matter. Details on swing tags, garment labels and packaging were all considered to ensure consistency and quality. Each and every brand asset was carefully selected in order to project the feminine characteristics of Sinead’s line and her overall great taste.