Sinead Keenan (2014)

Designed by Kathryn Wilson at Slater Design

Web Development: Harty

Categories: Identity / Print

Industry: Commercial


Having previously worked with fashion stylist Sinead Keenan on a photo shoot we were delighted when she approached us to design an identity and website for her new venture. As one of the leading fashion stylists working in the Irish fashion industry today Sinead has a great knowledge of current trends and what’s available to buy in the fashion market. With this in mind she decided to set up StyleWorks through which she would run seminars and corporate styling workshops for the style conscious business woman.

In order to design an identity and website that work for both sides of Sinead’s business we created a wordmark and strong type style that features distinctive ligatures and highlighted text to have consistency across all communications. A secondary mark which employs the ‘s’ and ‘k’ of Sinead’s initials set within a circle was also created. A new portfolio website was designed to showcase both recent styling projects and to introduce the new StyleWorks concept.