Size it, Bag it, Separate it
2022
Designed by Raphael Silva and Cris Schmidt at Droga5 Dublin
Illustration & Motion Design: Raphael Silva
Animation: Raphael Silva
Animation: Cris Schmidt
Art Director: Cris Schmidt
Art Director: Colm Halpin
Art Director: Conor Kenny
Copywriter: Al Pollock
Junior Copywriter: Jess Murphy
Head of Studio: David Gallagher
Senior Artworker: Gerry Cole
Print Producer : Willie Byrne
Account Manager: Roisin Watters
Client Operations: Rian McCarthy
Producer: Denis Horan
Senior Producer: Rory O'Connell
Managing Partner: Miriam Hendrick
Sound: Will Farrell @ Blast Audio
Head of Consumer and Digital Marketing, DAA: Sinead Quish
Commercial Marketing Manager, DAA: Killian Clancy
Marketing Specialist, DAA: Aveen Kinsella
Categories: Print / Identity / Moving Image / Signage / Social Media / Screen
Industry: Corporate
Tags: Poster / Illustration / Radio / Travel / Tourism / Print / PSA / Screenprint / Ireland / Dublin
With passenger numbers on the rise after the pandemic, Dublin Airport passengers needed help to remember the regulations for carrying liquids, gels and pastes through security clearance. 'Size It, Bag It, Separate it' was developed as a visual and audio series of instructions that would cut through the clutter to deliver a clear and memorable message to travellers. Our illustrated type is inspired by different forms of liquids and gels to bring the instructions to life in a satisfying way that also allow for some playful animation to catch people's attention. This campaign appeared in OOH, Radio, Social media and across the airport itself.
