Size it, Bag it, Separate it


Designed by Raphael Silva and Cris Schmidt at Droga5 Dublin

Illustration & Motion Design: Raphael Silva

Animation: Raphael Silva

Animation: Cris Schmidt

Art Director: Cris Schmidt

Art Director: Colm Halpin

Art Director: Conor Kenny

Copywriter: Al Pollock

Junior Copywriter: Jess Murphy

Head of Studio: David Gallagher

Senior Artworker: Gerry Cole

Print Producer  : Willie Byrne

Account Manager: Roisin Watters

Client Operations: Rian McCarthy

Producer: Denis Horan

Senior Producer: Rory O'Connell

Managing Partner: Miriam Hendrick

Sound: Will Farrell @ Blast Audio

Head of Consumer and Digital Marketing, DAA: Sinead Quish

Commercial Marketing Manager, DAA: Killian Clancy

Marketing Specialist, DAA: Aveen Kinsella

Categories: Print / Identity / Moving Image / Signage / Social Media / Screen

Industry: Corporate

Tags: Poster / Illustration / Radio / Travel / Tourism / Print / PSA / Screenprint / Ireland / Dublin

With passenger numbers on the rise after the pandemic, Dublin Airport passengers needed help to remember the regulations for carrying liquids, gels and pastes through security clearance. 'Size It, Bag It, Separate it' was developed as a visual and audio series of instructions that would cut through the clutter to deliver a clear and memorable message to travellers. Our illustrated type is inspired by different forms of liquids and gels to bring the instructions to life in a satisfying way that also allow for some playful animation to catch people's attention. This campaign appeared in OOH, Radio, Social media and across the airport itself.