Skip The Queue


Designed by Brian Mac Rory

Illustration: Renee Jacobi

Categories: Promotional / Identity / Social Media / Screen

Industry: Corporate

Tags: Illustration / Art direction / Advertising

Commercial Bay, Auckland's premier shopping and dining precinct, wanted to promote their new appealing food ordering offer for club members – the ability to skip the queue.

We polled members of the public to see what are their biggest pain points of queuing for food and using these insights we created a campaign that showed sometimes it's great to skip the queue.