Designed by Brian Mac Rory at Blink LTD
Web Developer: Alex Lewis
Photographer: Stephen Wells
Creative Direction: Asher Walker
Categories: Promotional / Website / Environmental / Print / Identity / Packaging / Signage / Experience / Social Media
Tags: Food and drink / Restaurant / Signage / Brand Identity
SLABS is a Detroit style slice pizza parlour in the heart of Onehunga, Auckland. Serving large square pizzas and slices with big bold flavours.
Pizza is a serious business but we wanted to show the playful personality of the store. With a bright colour palette, blocky wordmark and simple patterns we created a brand that showed sometimes it's hip to be square.
Staying square was our aim in the brand. Using a big and bold typeface, we represented the square slices served up in SLABS. This was paired with patterns based on the ingredients but reduced to their simplified square form.