Slieve Bloom


Designed by Gillian Reidy at Penhouse

Design Team: Lesleyanne Furness

Design Team: Leonie Rafter

Design Team: Gemma Corcoran

Categories: Identity

Industry: Cultural

The Slieve Bloom mountain range is one of Europe's oldest and sits between the counties of Laois and Offaly. An identity was required to promote the region, its natural beauty full of walking and biking routes and places to explore. We designed the mark as a stand alone logo, to reflect the region and to sit with either of the county tourism groups. We developed a tagline and devised a system to allow this to expand and work for various offerings now and into the future.