SMBC Capital Aviation is one of the world’s leading global aircraft leasing companies, whose principal activity is leasing and trading aircraft, with a clear focus on young commercial jet aircraft. In 2021, SMBC Aviation Capital celebrated their 20th anniversary.
We created a logo to feature on all their publications for the year along with a tagline ‘Celebrating 20 years in flight’. This icon was used on all material, from email signatures to updated powerpoint presentations, quarterly reports and advertising.
Celebrating 20 years in flight provided the theme of the 2021 annual report, with an animated timeline of important milestones and featured interviews with the team. We asked what the team to reflect on the history of the company, its challenges and triumphs over the course of its history, and to talk about how the industry will change and evolve in the future.