2017 Selection

Designed by Alan Harbron at Red Antler

Designer: Billie-Ann Racine

Design Director : Jonathan Correira

Co-Founder and Chief Creative Officer: Simon Endres

Web Designer: Erin Horner

Categories: Identity / Packaging

Industry: Commercial

Tags: Art direction


Smilo is a start up venture founded by 3 dads that double as doctors, designers, and engineers who combined their experience to design the best feeding and soothing baby products. We created an identity for them that incorporates their care with their attention to detail. The Smilo symbol embodies the brand name by having a smile within the shape of an "o" and the wordmark reuses that detail in its half dot. The brand came to life across packaging, collateral, website and photography art direction.