Designed by Philip Mitton at CI Studio

Design: Aidan Moore

Digital Design: Conor Flood

Strategy: Mel O'Rourke

Web Development: Estd

Photography: Gillian Buckley

Categories: Website / Print / Identity / Packaging

Industry: Commercial

Tags: Branding / Brochure / Brand Identity / Food

Located in the Irish fishing village of Kilmore Quay, Sofrimar is one of Ireland’s largest suppliers of fresh seafood and shellfish to European and Asian markets. The challenge was to update and freshen their existing brand identity, building brand awareness to reflect the scale of their business, to promote the natural location and source of their product range and to build a strong brand foundation which would allow for diversification and expansion into other markets and consumer ranges.

We designed a simple, strong solution, a logotype which could sit comfortably across all of their communications and packaging, adding to and strengthening their existing colour palette to allow for more effective digital use and telling their story through brand narrative, imagery and distinctive graphic elements.