Sophie Hulme

2015 Selection

Designed by Patrick Mullen at Bureau for Visual Affairs

Creative Director: Simon Piehl

Project Director (SH): Sophie Hulme

Project Director (SH): Natalie Frost

Categories: Website

Industry: Commercial

Tags: Fashion


We worked very closely with Sophie and Natalie on this one, and their incredible rigour and sense of fun drove the project from the outset. Sophie's approach to design is both practical and personal and the site is heavily indebted to this. By merging a strong geometric grid with very soft pastel panels and light type we presented the sense of practicality while maintaining an inherent feel of luxury.