Dodder Valley and CPLN Partnerships merged to create South Dublin County Partnership in 2012.
We conducted a number of workshops, online surveys and interviews with key staff and the public to understand the essence of the new entity. Distilling our research, we developed a positioning statement with brand values, creating the foundation for the development of the mark and wider brand system. The final identity looks to communicate a number of values associated with the entity, networking, a neutral space, shared resources, community and strength. As part of our solution we developed a series of icons based on the mark, a website, corporate materials and an extensive guidelines document.