Sponsored Restorations


Designed by David Wall, Conor Nolan and Steve O Connell at WorkGroup

Categories: Identity

Industry: Corporate

Website: sponsoredrestorations.com

Sponsored Restorations connects building owners in London with media buyers, using the revenue generated from large-scale temporary advertising to renovate and maintain the city’s historic buildings.

The multiplicity of this business model creates a need for its visual identity to appeal to sometimes opposing audiences: the need to communicate restraint and a respect for tradition exists alongside the need to be progressive and innovative.