Designed by Paul McBride and Holly Smyth at Detail. Design Studio
Photography: Harry Thomas
Spoond offers a uniquely indulgent European-style hot chocolate in Ireland. In 2022, we redesigned their packaging to create a system for their growing range of hot chocolate flavours. The thickness of the hot chocolate informed the swirling graphic pattern used on each pack, and is reflected back into the logotype with subtle flicks and mixing of letterforms. Our goal was to create a clear and confident packaging that stands out on the shelf, while highlighting the quality and luxury feel of the product.