Stafford Bonded — Identity

2012

Designed by John Gavin, Colm O'Connor and Leon Murphy

Application development: Marc Daly

Categories: Identity

Industry: Corporate

Website: staffordbonded.com/

Stafford Bonded is a family business dealing in the bond storage and brokerage of wines, spirits, and beers. Founded in 1892, the business had evolved and needed to align its brand to reflect the level of service they now offered. The addition of a complete whiskey solution opened them up to a growing industry. They wanted their brand and communications to sit comfortably alongside this type of business while also retaining their significant heritage.

The brand identity took its cue from documents found in their historical archive. This heritage combined with contemporary elements helps to align the business closely to the whisky industry. The project included brand identity, photography, animation, website and stationery.