Summer at Kaufman

The Summer Campaign at Kaufman Music Center promotes private lessons and group classes in music, dance, and theatre for all ages. Running from June to August, the campaign brings together a range of seasonal programmes with the goal of attracting both new and returning students to Lucy Moses School.

Each year, the design system is anchored by the use of a sun motif. This allows the campaign to feel familiar across different generations of students while remaining relevant to each summer season. For 2025, the visual identity draws inspiration from 1960s and 70s music festival posters and album artwork. Bright colours and textured surfaces evoke the physical warmth of summer, while hand-painted elements speak to the human connection found in shared musical experiences. Together, these references position the summer programmes as a space for community and creative escape.