Switchable – Brand Identity


Designed by Michael Sloane at Freelance

Categories: Identity

Industry: Corporate

Switchable provides a personal service to household and business owners in local communities to lower their energy bills. They came to us with the challenge of bringing life and launching this new business by developing and creating a brand that customers could connect with.

First we defined the brand values, personality, tone of voice, brand positioning and developed a strategy to help communicate the vision to their ideal target customers. From that we agreed that the name had to both express the brands personality and be descriptive. After some market research and validation, Switchable was born.

We created a logo to appeal to their customer base. One that was modern, friendly, professional and distinctive from their competitors. We also produced a brand book with design systems which will help Switchable stay consistent in all their brand building efforts in the future.