Designed by Shane ODriscoll and Deirdre Corcoran at Chapter.

Categories: Identity

Industry: Commercial

Swoon is a frozen yoghurt bar in Cork City. On opening their first store, they approached us to do a full brand and interiors fit-out. In a fast-growing market, the challenge was to create a brand that would position Swoon as the ultimate experience for fro-yo.

Swoon: Verb: to be overcome with admiration, adoration, or other strong emotion. We created a disruptive, edgy identity that we knew would intrigue and excite. We designed an interior that would position Swoon as a concept store, a destination spot for people looking for a new food experience. Our design has been hugely successful and since opening, Swoon has attracted a consistent customer base on a daily basis.