TARA Crystal Chandelier Re-Brand

2022

Designed by Studio Great, Conor English and Calvin Doyle

Web Development: Sean Kiely

Graphic Design: Ryan Hoey

Design & Colours: Alison Heavey

Categories: Website / Identity / Moving Image / Social Media / Screen

Industry: Commercial

Tags: Film / Photography / Digital / Campaign / Advertising

Website: taracrystalchandeliers.com/

TARA Crystal Chandeliers is a hand-made chandelier company based in Annestown, Waterford.

TARA Crystal have been handcrafting chandeliers since 1993, but their outward image didn’t reflect Eamon and his mother, Ali's passion skill or commitment to their craft.

We helped them align their branding, imagery and website to their vision. When creating the look for the brand it was important to remember the handcrafted element so we created a luxurious colour palette, elegant typefaces and paired that with imagery and video to tell the story of the craft.

TARA Crystal went from massively under selling their business and story to a brand that accurately convey’s their rich history, unique story and professionalism.