Previously The North Star Hotel off Dublin’s Talbot Street, Kingswood Hotel in Citywest and Cork’s Ambassador Hotel, brought together under one name and visual identity.
The central concept is based around how an address is written and using each hotel’s address and postcode as the underlying template for each location’s unique linear symbol. The visual language is designed to feel modern and urban, using colours and patterns taken from the each hotels’ eclectic interiors and referencing their commitment to sourcing and displaying Irish produce and products whenever possible.
The restaurant dining area, McGettigans Cookhouse was also given an overhaul to bring it in-line with the hotels’ identity. Works included art direction and implementation of the new identity across all print, signage, digital, advertising and photography.