The Brand Project


Designed by Clara FitzGerald and Seán O'Beacháin at So&So

Categories: Identity

Industry: Corporate

The Brand Project is a PR and communications consultancy specialising in fashion, beauty and lifestyle brands. We wanted to capture the owner’s bright and effervescent personality through the use of witty language and wordplay. We used the logo as an anchor to play on words, most notably on the business card where she confidently introduces herself as “The answer to your brand prayers”.