The Business of Food Brand Identity

2011

Designed by John Gavin, Colm O'Connor and Leon Murphy at TrueOutput:

Categories: Identity

Industry: Corporate / Education

Website: thebusinessoffood.ie/

The Business of Food provide courses, consultancy and practical solutions for opening and managing Hotels, Restaurants, Pubs and Cafes. We were engaged to create a new brand identity that would roll out to website, stationery, social media and promotional material.

The brand identity is built around the logo mark which mimics the shape of a fork. The ‘B’ of both The Business of Food and the name of the founder, Blathnaid Bergin, can be found in the negative space of the fork head.

We created a library of 50/50 images which are used throughout the website and printed promotional material. The concept is to fuse the components of food and business together using familiar objects found across these sectors.