The Coastal Craftsman

2022 Selection

Designed by Ellen Martin Friel (Freelance)

Categories: Print / Identity / Packaging / Social Media

Industry: Commercial

Tags: Photography / Art direction / Retail / Craft

The Coastal Craftsman is an identity created for a startup woodworking business specialised in sustainably handcrafted homewares. All boards are made using timber offcuts to reduce wastage, making each piece unique and consciously created. The project included identity and logo design, social media assets, packaging, copywriting, photography and creative direction. The solution sees a chunky logomark to be used across simple and manageable packaging solutions for a small-scale business.