The Collection (2011)

2011 Selection

Designed by Craig Sinnamon at Mind Design

Creative Director: Holger Jacobs

Identity for a West London Restaurant with a strong art emphasis. The concept is based on artist multiples, limited editions and signatures. The logo is the clients handwriting which was then edited electronically and given specified curve limits to create a kind of synthetic signature. All of signage and menu covers are created using a series of A5 cards which are screen-printed while constantly adding different inks, much like the techniques of Pop Art. Larger signs are created by combining A5 cards.

A stamp system was also created for the stationery based on an edition numbering system (eg: 1/100) where images replace the numbers and can be mixed and matched in a Dada-esque fashion to give different meanings.