Since it’s establishment in 1964, The Doyle Collection has grown to encompass 8 luxury hotels in 5 cities, each epitomising the vibrant welcome and relaxed charm of a family-run Irish business.
As the Hotel Group has developed and extended its range of sites and services, quality has remained at the heart of the groups operations, expressed through elegant design and architecture, and passionate service.
The challenge was to create a set of communications, redefining the somewhat disparate brand output to date, but designed to accommodate the full suite of the Group’s brands in a manageable design system.
Our process went to the heart of the guest experience, capturing the special values of the brand in a brochure design that mixed full bleed imagery with short-cut pages and stock textures. The effect mirrored the eclectic and individual character of the Hotels within the Group – each providing their own take on the Doyle Collection experience – the warm welcome, the attention to detail, elegant design, architecture and the service.