The Dualist


Designed by Stephen Ledwidge, Jordan Huysmans and Sarah O'Neill at Zero-G

Categories: Identity

Industry: Commercial

The Dualist creates sustainably woven, limited edition tailored coats from Donegal Tweed. We worked closely with the founder Anna Geurin to create a mark that would be the basis for her identity. Exploring ideas of dualism, we constructed a word mark and symbol with sharp cuts and contrasting widths to create something that spoke to the vision, quality and elegance of the brand.