The Institute of Sustainability Studies

2023

Designed by Seán O'Beacháin and David Pakenham at So Studio

Categories: Print / Identity / Moving Image / Social Media

Industry: Education

Tags: Stationery / Icons / System

The Institute of Sustainability Studies is a catalyst for meaningful change. As businesses grapple with the issue of climate change, the Institute of Sustainability Studies has emerged as a guiding light, dedicated to transforming sustainability education and reshaping business practices so that they can minimise their impact on the environment. Their aim is to ‘clear the fog’ for businesses by providing clear and practical solutions, instilling the confidence and competence needed for their sustainability journey.

With this in mind, the overarching theme for the new brand centres around “focus and clarity”. Focus relates to the emphasis given to the issues faced by today’s businesses, while clarity relates to the knowledge gained through the courses provided. Using references such as fog clearing or rippling water, the new brand takes its cues from nature, while the colour palette is inspired by the surrounding environment. The brandmark and brand expression are intended to capture the moment things come into focus.