The Irish Advantage

2011

Designed by Stephen Kiernan, Poncho Byrne, Eamonn Hall and Andrew Duffy at Atomic

Photography: Matthew Thompson

Photography: Al Higgins

Photography: Kieran O'Donoghue

Illustration: Patswerk Studio

Website: Software Design

Categories: Identity

Industry: Corporate

Tags: Photography

We worked with Enterprise Ireland to develop The Irish Advantage — Enterprise Ireland’s brand and marketing programme promoting the best of Irish export capability. The Irish Advantage refers to the competitive advantage that Irish partners deliver to their customers in almost every sector. The brand's design aims to showcase Irish business ingenuity internationally.

The core aspects of the brand are: ‘Our People’, ‘Our Innovation’ and ‘Our Reputation’. This is conveyed through photography highlighting Irish innovators and entrepreneurs in their working environments. The Irish Advantage logo consists of a simple word mark and a symbol composed of vertical and horizontal lines. The green to blue gradient used in the logo and throughout the identity symbolises movement from Ireland to Europe.