The Korean Cookbook

2023

Designed by Ken Deegan at Associate

Partner & Designer: Pedro Mendes

Partner & Designer: Brankica Harvey

Categories: Printed Publication / Print / Editorial

Industry: Commercial

Tags: Food and drink / Publishing

The Korean Cookbook celebrates traditional regional dishes and everyday food found in home kitchens from Seoul to Jeju Island. This stunning collection features more than 350 recipes organized into traditional Korean meals, including pantry staples, fermented foods, rice, vegetable dishes, raw food, noodles, stir-fries, grilled meats, soups, stews, hotpots, noodles, dumplings, porridges, rice cakes, and desserts.

Acclaimed Atomix chef JP Park and culinary researcher, chef, and writer Jungyoon Choi share their years of research and expertise, together with their knowledge of the ingredients, culture, and traditions of Korean food in this, the first comprehensive book on Korean home cooking, expansive in breadth and approach and filled with tasty and achievable authentic recipes for the home cook.

Our design solution drew inspiration from Ahn Sang-soo's prolific typeface, AG Ahnsangsoo 2012, this created the foundations of our visual language that we developed into modular lockups that are a visual nod to traditional Korean door patterns. The hardcover is wrapped in Hanji paper and the color draws from the South Korean flag blending red and blue together symbolic of all the regions' recipes coming together. Every design decision, from the vertical custom type on the cover to the paper, and section dividers, is rooted in Korean culture.

One of the best cookbooks of the year: The Guardian, Vice, Food & Wine, Bon Appetit, Robb Report

'A sophisticated, flavorful introduction to Korean cooking.' – Saveur

'Stunning and comprehensive.' – Vogue