The Laudato Si Challenge, Identity


Designed by Bob Gray at Red&Grey

Strategic Direction: Paul Hughes

Strategic Direction: Thomas Ermacora

Categories: Identity

Industry: Charitable

The Laudato Si’ Challenge has been established to inspire creativity worldwide and improve the lives of one billion of the most vulnerable people. The Challenge’, supported by the Vatican, aims to become a multi year initiative convening of the best ideas through a rigorous and tested process. The goal is to support the development of high impact social businesses offering ways to address critical problems of our time.

Nature, Mankind and Liturgy together form the central theme of the Challenge’s identity system. These have been drawn in many forms including a circle, square and cross, lines of longitude and latitude, colours, vignettes, statistics and photographs that balance the organic and the man-made. Along with the logotype, designed to always be a part of a paragraph of text, this sophisticated system gives us the opportunity to adapt over time and place.