The LF brand mark for GMIT Letterfrack


Designed by Conor Clarke and Ruby Corcoran at Design Factory

Categories: Identity

Industry: Cultural

To celebrate the students and graduates of GMIT Letterfrack — the National Centre of Excellence for Furniture Design, Wood Technology and Education—who were selected to exhibit at the prestigious Stockholm Furniture Fair in February 2020, we were asked to create a new brand mark for the college.

The LF mark is inspired by the original Irish name for Letterfrack, Leitir Fraic. It also represents the concept of ‘Letterfrack Furniture’ as a mark of quality for the uniquely designed and crafted furniture pieces created by the students.

The letterforms were also inspired by the craft of curving wood and modernist furniture like the classic Eames chair produced by Vitra. They also resemble the branches of a tree, the source and raw material for the furniture produced at the workshops in Letterfrack.