The Magic Mail Machine


Designed by Brian Mac Rory at Blink LTD

Creative Directors: Asher Walker, Kayla Jurlina

Build: Roller coaster & Negative Space

Photography: Holly Burgess

Categories: Promotional / Environmental / Identity / Signage / Experience / Object / Prop

Industry: Commercial

Tags: Interactive / Retail / Event / Environment / Set Design

It was Christmas time and magic was in the air at Commercial Bay. 

We were tasked with creating an activation that would create wonder and joy in the heart of Commercial Bay. Drawing on memories from childhood of writing letters to Santa, we designed the Magic Mail Machine. This was a contraption three stories tall, that allowed children (and adults) to write a letter directly to the big man up North. 

Whether snail mail is your preference, or if the tech-savvy amongst you have your Christmas wishlist already typed up in your drafts, the Magic Mail Machine is open and ready to start sending directly to the North Pole. 

The rollout included brand identity, mail machine graphics, custom wrapped boxes, animated digital billboards and way finding. All this led to a magical experience for the Commercial Bay shoppers, young and old.