The Millennial Series


Designed by Aleksandra Kulecka at Qualtrics

Creative Director: Stewart West

Creative Director: John Johnson

Art Director: Emma Vidmar

Designer: Garrett Wessman

Designer: Chelsea Hoskins

Designer: Jason Johnson

Designer: Danny Holmoe

Categories: Editorial

Industry: Corporate


The Millennial Series is a study conducted by Qualtrics in collaboration with their partner, Accel. We surveyed over 8,000 millennials, Gen Xers, and baby boomers to understand how they're similar, how they're different, and how they're changing.

The project is comprised of a series of 10 ebooks. Each with a distinct theme reflective of the results of the study. Our task was to highlight the most compelling results with engaging data visualisation. Each ebook is being periodically released to the public with accompanying mobile and desktop infographics. As a co-branded piece, the series allowed us to deviate from the Qualtrics brand guidelines, and introduce a serif typeface that is reminiscent of Accel's brand language. The typographic approach, as well as a new, dynamic color palette creates a subtle connection between two brands, without being exclusively associated with one or the other.