The New DCU

Designed by Scott Burnett and Brian Heffernan at Aad

Categories: Promotional / Identity

Industry: Civic

Tags: Campaign

In 2014 a process of incorporation began to bring together DCU with 3 other institutions all under the DCU name. The process was politically sensitive, with staff and students from all institutions having to be brought along and informed carefully. Summer 2015 marked a milestone when all new students across the institution would now be DCU students. Asked to develop a campaign to welcome them we saw an opportunity to mark the occasion and also give everyone involved something they could get behind — THE NEW DCU.