The Snapper

For the season finale of the Gate’s latest season, a new production of The Snapper was adapted by the author Roddy Doyle. Taking the well known story of the Snapper, the brief was to reintroduce the characters in their new setting and create distinctive graphics to work across all touchpoints. The result was a series of different character posters placed around the city. The styling was dynamic and playful using some key scenes as inspiration for the settings.

Using a combination of isolated imagery, typography and bold colours, along with some key props and phrases, we created a distinctive and eye-catching media campaign that was seen across the city. The entire production was completely sold out for the entire run.