The Stork Box Rebrand


Designed by David Lawlor at BrandNew Creative

Categories: Identity

Industry: Commercial

Tags: Fashion


Founded by sister duo Sophie Cafolla and Dr Vicky O’Dwyer, The Stork Box is an Irish lifestyle brand for kids, creating modern clothing and accessories for little adventurers to enjoy. “We wanted to create a brand focused on the little things, it’s the added detail on our products that make us stand out.” Their Grow collection is clothing designed to expand over 2 sizes, a more sustainable approach to childrenswear. The brand has a focus on the gift market, designing beautifully boxed presents for family and friends to gift, sharing in the joy of that new bundle of joy!


We created a clean word-mark that could be adaptable across all current but future touch-points for the brand. When we began this project, The Stork Box only sold hospital bags and gift boxes to new mums but had ambitions to move into events, podcasts and clothing.


Logo Design | Pattern Creation | Brand Guidelines | Packaging Design | POS Design | Corporate Stationery | Social Content