The US Open Sessions
Designed by Sue Murphy at Ogilvy & Mather
Executive Creative Director: Chris Reardon
Executive Creative Director: Mike Hahn
Executive Creative Director: Ryan Blank
Associate Creative Director: Nicholas Rezabek
Associate Creative Director: Denise Zurilgen
Associate Creative Director: Lauren Costa
Senior Art Director: Mike Lomanto
Production: TOOL North America
Musician: James Murphy
Categories: Identity
Industry: Cultural
The U.S. Open Sessions is an experimental project that turns tennis data collected via the IBM Cloud into real-time music. How the hell do you do this? Good question. We worked with James Murphy (the prolific producer and LCD Soundsystem frontman!) to get the sounds and the stellar production agency TOOL to create the algorithm.
The project involved a bucket-full of elements such as an interactive website, brand art and campaigns (for Spotify, Soundcloud, Pandora and Google Play), an exhibition space at the US Open and branding for posters, tracks and videos.
