The US Open Sessions

2014 Selection

Designed by Sue Murphy at Ogilvy & Mather

Executive Creative Director: Chris Reardon

Executive Creative Director: Mike Hahn

Executive Creative Director: Ryan Blank

Associate Creative Director: Nicholas Rezabek

Associate Creative Director: Denise Zurilgen

Associate Creative Director: Lauren Costa

Senior Art Director: Mike Lomanto

Production: TOOL North America

Musician: James Murphy

Categories: Identity

Industry: Cultural

Tags: Campaign / Poster / Music

The U.S. Open Sessions is an experimental project that turns tennis data collected via the IBM Cloud into real-time music. How the hell do you do this? Good question. We worked with James Murphy (the prolific producer and LCD Soundsystem frontman!) to get the sounds and the stellar production agency TOOL to create the algorithm.

The project involved a bucket-full of elements such as an interactive website, brand art and campaigns (for Spotify, Soundcloud, Pandora and Google Play), an exhibition space at the US Open and branding for posters, tracks and videos.