The Way


Designed by Clara FitzGerald and Seán O'Beacháin at So&So

Photographer: Larry Murphy

Categories: Identity

Industry: Commercial

The Way is a husband and wife team, that offer a holistic approach to fitness and well-being. Their mission is to help people live happy, healthy lives by offering a simple way – move well, train well and eat well to be well.

We worked with Dominic and Grainne on creating their proposition, naming, language and their visual identity. 'The Way’ through it's name and visual representation, describes a movement, a forward looking path and innovative approach to health.