This is Cavan!

We were thrilled when Cavan County Council asked us to rebrand their county for tourism and new business. They wanted to stand apart from other regional tourism brands that they saw around them. We started by creating a confident new county tagline "This Is Cavan!" From there we built a surprising new identity.

We created launch materials that include tourism brochure, trade & press ads, merchandising & exhibit materials. We also built a suite of flexible brand guidelines that enable partners, events and communities to use the brand for their diverse needs, while always creating a vibrant, focused impression of Cavan.