This is Ireland (


Designed by Ciarán ÓGaora and Aleksandra Milne at Zero-G

Website Developers: Annertec

Content Development: Big O

Content Development: Ruán Mangan

Client: John Concannon

Client: Madeline Boughton

Categories: Website

Industry: Cultural


As part of Clár Éire Ildánach (Creative Ireland Programme) the URL was relaunched in March 2017 to create a positioning for Ireland that transcended individual sectoral concerns (tourism / investment / culture / education, etc.) to present a more holistic representation of the country. Zero-G were engaged to develop the strategy and visual expression for the website. Working with content partners Big-O and director Ruán Mangan we developed a website that presented a myriad of individual stories from Ireland that together communicated a country that recognised the value of creativity, culture and community. The launch of the site proved to be a successful example of cross-departmental government communications and laid the foundations of acceptance in government of the benefits of a more coordinated approach to national identity.